Here are some tips to make your content more likely to attract the views that yield shares and reach.

Create a Mix of Posts - If you mostly post images and your reach has been falling off lately, try creating a few videos and see how they perform.  If your videos aren’t getting the same reach they used to, try making link posts that highlight content your audience will love.
Even if you’re getting decent reach by regularly using the same Facebook post types, trying new ones will keep your content flow fresh and engaging for your audience. Plus, you might find there are post formats on Facebook that perform even better.

Go Live! Post More Native and Live Video - Live video is unique in that it creates a genuine sense of community in the comments section. Everyone is sharing the same viewing experience at the same time, so they all have a common touchpoint to connect over.
Facebook is very much aware of this—they recently stated that live videos get six times as many interactions as regular video content.

Use attractive images and videos in your posts - Having visually appealing content is essential to stand out in people’s increasingly crowded News Feeds. That’s why a recent survey found that over 60% of marketers think visual content is crucial for their social media strategy

Repurpose your evergreen content - Repost your Popular Posts - For posts that perform this well, you can repurpose them to ensure that you maximize their reach.
Don’t mess with success. If you have content that got a lot of reach and engagement in the past, there’s a good chance it will work again.
It takes a lot of time and resources to create a great video or blog article, so there’s no reason not to repurpose high-quality evergreen content

You can curate other people’s content. - Content curation is not about taking someone else’s work as your own.
It’s about collecting posts from across the internet and sharing it with your network.
But it’s a little more than just stumbling across a post, liking it, and pressing the share button.
Instead, you should treat the curation process just like you would if you were publishing your own content. Spend some time reviewing and analyzing several posts on the same topic and share them with your audience on a consistent publishing schedule.  Content curation is not about taking someone else’s work as your own.
It’s about collecting posts from across the internet and sharing it with your network.
But it’s a little more than just stumbling across a post, liking it, and pressing the share button.
Instead, you should treat the curation process just like you would if you were publishing your own content. Spend some time reviewing and analyzing several posts on the same topic and share them with your audience on a consistent publishing schedule.

Tag Relevant Pages and Profiles in Appropriate Posts - If the content of your Facebook post indications or indorses another business, tag the business in the description/narrative of your post. Your post will then pop up on another business’s page, which is probable to draw their consideration and consequence in a share, growing the potential audience for your post.

Drive Traffic from Off-platform Sources - If you embed Facebook posts on your blog or link to them via other channels, you’ll help send people who click on them to Facebook, improving your reach. In addition to showing your Facebook feed on your website using a plugin, you can implant separate posts and videos in your blog posts.

Publish from a Verified Facebook Presence - If you have a large business, you can apply for a blue checkmark verification for your Facebook page. Not only does this checkmark lend authenticity to your page or profile, but you’ll also get a higher priority in search results, giving you more visibility for your posts

Build Organic Posts with Advertisements - To get additional mileage from your paid reach, let your posts run for 1-24 hours to increase some organic traction before increasing them. While amplified organic reach is never guaranteed, there are ways to give your Facebook posts a better chance of good reach.

3.  Prioritize Your Audience Engagement

Be social, get involved, engage with your followers
Social media = word of mouth
Take every opportunity to engage your audience because that’s part of what keeps them coming back for more. The strategies of good discussion for in-person contact put on to social media too. When people leave a comment, recognize that they’re starting a conversation and be sure to respond to any comments you receive. Let people know they’ve been heard.

Remember, Facebook loves to recompense posts with a high appointment. There’s a news feed algorithm signal for “recency”; posts that gather engagement quickly are more likely to get broader organic reach.

4.  Facebook Ads

Amplify Your Organic Reach on Facebook with Paid Promotion.

Okay, okay, so this isn’t technically a tip to increase your “organic” reach. But if your goal on Facebook is to reach as wide an audience as possible, using a small ad budget to boost organic posts could be just what you need.

For marketers on a budget, we recommend using organic Facebook posts as a testing ground to find which content is worth boosting as a sponsored post. See which of your organic posts get the most views, reactions, comments, and shares, then boost the winners.

Don’t blow your budget on a single post: – After the choice, your posts, decide how you want to assign your budget. For the top results, spread out your advertisement devote and avoid blowing your whole budget on a single post with one improvement or one advertisement.

Source

First Rank SEO Services - https://www.firstrankseoservices.com

Falcon.io - https://www.falcon.io

Neil Patel - https://neilpatel.com