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Social Media Marketing & Management

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Marketing is one of the most essential things needed to make a business successful. However, there were a lot of factors involved to make marketing effective. The main factor was budget. While big companies could spend a lot on their marketing campaigns, small companies couldn’t do that and had to remain satisfied with whatever sale they got from the small-scale promotion they could make on the limited budget.

Here are the top 10 benefits of monthly social media marketing to grow your business:

  1. Increased Brand Awareness - Build your brand
  2. Connect with customers - Easier Relationship Building
  3. Promote Products and services
  4. Convert visitors to customers
  5. Boosted Search Engine RankingsBetter Customer Service
  6. Easier Relationship Building through engagement
  7. Increased Reviews and brand trustworthy
  8. Instant Feedback and Analytics 
  9. Access to your Competitors Research
  10. Marketing Cost Reduction

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4 Powerful Ways to boost your organic reach on Facebook

4 Powerful Ways to boost your organic reach on Facebook

Search traffic is now more competitive than ever, even in extremely niche markets.
The encouraging news is: Social media has matched, and in some cases, surpassed search engines as a means to reach a large and relevant audience.

What is Online and or Digital Marketing?

What is Online and or Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, SEO and email marketing.

What is Lead Generation and why is it important to your marketing strategy?

What is Lead Generation and why is it important to your marketing strategy?

Lead generation Marketing - More Traffic. More Leads. More Revenue. We build high-converting, results-driven marketing and sales funnels.

The Top 6 Elements top need for a Successful Digital Marketing Strategy

The Top 6 Elements top need for a Successful Digital Marketing Strategy

Let’s face it; marketing has always been about connecting with your audience in the right place and at the right time. 

3 ways to be more social media savvy

3 ways to be more social media savvy

As staunch believers of social media and religion we'd argue that rather than just stop using social media, people could use it to improve their overall well-being. Here are three ways to do so.

5 Areas of Focus to keep in mind when planning your Digital Marketing Strategy

5 Areas of Focus to keep in mind when planning your Digital Marketing Strategy

Digital marketing is constantly evolving and it's another big year of expansion and maturation. You need to be on top of your game if you want to break away from your competitors or take your business to the next level. Evolve or dissolve! 

Why Oxford University Press grabbed the Hermanus Whale Festival’s online marketing strategy- and what it can mean for your business!

Why Oxford University Press grabbed the Hermanus Whale Festival’s online marketing strategy- and what it can mean for your business!

The bumper 2017 Hermanus Whale Festival’s digital marketing model captured the attention of the Oxford University Press (OUP) and will now be included in their textbooks as a digital marketing case study for the tourism sector.