While it may be the case that you want to rank your homepage for a specific keyword, it's important to make sure to look at the number of referring domains to that page, not your site as a whole.

This is an SEO fact that will answer so many questions about how Google operates, crawl and index all your web pages.

"Google ranks web pages, not websites."

in a tweet by John Meuller  

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Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages

Does Google rank pages as individual web pages or does Google rank websites as a whole? The answer is really both. Google evaluates your site's quality overall and that can impact your site during broad core updates, in Google Discover, whether Rich Results are shown for your site, and whether individual pages of your site rank.

Let's look at maybe page speed, Google might have metrics about web page A on your site because it has enough data from its various sources to assign an individual score to that URL for ranking purposes. But then you publish a new page and that page does not have enough metrics for Google to score the page in terms of page speed. So Google looks at the overall score of the whole site in terms of page speed and maybe it assigns that overall site score to that new individual URL. That is one example.

What Does It Really Mean?

Basically, “Google ranks webpages, not websites,” means that Google treats every webpage that its robots crawl and index like its own little self-contained world of content, code, and links.

I do On-Page SEO on all the web pages in the menus and sub-menus, it gives the overall website more pages to rank in google or bing searches.

While other webpages influence that world, where this world resides in the greater galaxy doesn’t matter to Google.

The "love-hate" relationship with this seemingly innocent phrase?

Because its existence breaks many concepts of SEO gurus they hold dear – and because their business depends on people believing that these concepts of theirs exist.

Let’s not focus too much on that side of things.

Instead, we’ll look at how this idea explains so much about how we know ranking on Google works.

From I started website development and design, we've done On-page SEO on all the top menu landing web pages.... our clients have a better chance to rank on google and bing

I’ve never had many questions coming in on the use for the phrases “on-page” or “off-page” SEO, or “technical SEO” for that matter, so let’s break this down into three areas I use for my SEO audits (and much more): Content, Webpage Design, and Authority (Links).

We put together 3 x easy to use SEO Forms - for people who need any kind of SEO services

1. A Free SEO audit if you don't know "what services you need"
2. What kind of SEO services do you need?
3. Rank 1st on Google for specific keywords

Just click on the link and send

Keywords - Keyword Phrases

It's better to use Keyword Phrases [ 3 - 7 words as main "keyword searches" ]

Each article should be written (SEO copywritten) around one or two keywords. Use fewer keywords in your articles and only use relevant keywords - essentially topics or subjects. to the article, you're written.

SImplicity - What topic are you writing about, that is, what keyword does this article emphasize?

Best practices dictate that each article be focused on one to three keywords. While your medical practice may provide a multitude of “specialties,” each article should only be focused on one element or keyword.