Best Website Design & Development 

FREE Website Audit | Analyses and SEO Check   Click to send your Website Link

3 ways to be more social media savvy

  • Wednesday, 23 January 2019
  • Author: Linda Chivell | Jeanette du Toit
  • Page Views: 435

Sociaol Media follower

This past year, many people deleted their social media accounts following revelations about privacy violations on social media platforms and other concerns related to hate speech.

 As people adopt their resolutions for the year, it is likely that many more will reconsider their social media use. However, rather than just stop using social media, simply use it to improve your overall well-being. Here are three ways to do so.

1. Be active

Studies have shown that there is a big difference between passive social media use and active use. Scrolling through a newsfeed and merely looking at what others have posted is considered passive social media use. Conversely, commenting on posts, sharing articles and creating posts constitute active social media use. Research has found that actively using social networking sites can contribute to feelings of social connectedness. This can contribute to a sense of overall well-being. On the other hand, a study found that passive Facebook uses increases feelings of envy. Researchers asked participants to sit in a laboratory and passively use Facebook by only browsing and not commenting, sharing or liking content. Participants passively using Facebook were found to have an increase in their feelings of envy.

2. Focus on meaningful engagement

Social media sites allow users to engage in various types of communication. There are impersonal forms of communication such as the single click “Like” button and more personal forms of communication such as direct messaging and comments. Direct messaging and comments can help with a deeper level of engagement.

Social Media follower 1

 Direct messaging and comments can help with a deeper level of engagement

Research has found that direct communication on Facebook can have a positive psychological impact on individuals. A direct message can often lead to feelings of social support and encouragement. It has been found to be particularly helpful when people already share a connection. Direct messaging and personalized comments can provide a deeper level of engagement.

One of these studies showed that commenting on a post, instead of pressing the like button, could improve the mood of the person who made the original post. In one such example, a respondent in the study described how personalized comments, even trivial ones about funny cat videos, can result in feelings of support.

Similarly, research has shown that social networking sites can provide social support to those who have recently lost a job.

3. Use social media for professional purposes

According to researchers in Germany, Sonja Utz and Johannes Breuer, using social networking sites for professional purposes can result in “informational benefits” such as knowing what is happening in one’s field and developing professional connections.

For example, these scholars found that people who use social networking sites for professional purposes report having greater access to information about timely innovations in their field than nonusers.A similar study of academics in the United Kingdom found that 70 percent of participants had gained valuable professional information through Twitter.

Researchers, however, have found that these professional benefits require active use of social networking sites. “Frequent skimming of posts,” as Utz and Breuer explain, can lead to “short time benefits.” What is more important, however, are “active contributions to work-related discussions.”Indeed, there are those who recommend curtailing the use of social media and focusing instead on real-world relationships.

But, as with everything else, moderation is vital.

Source

Read the full article in The Conversation

------------------------------------------

Author:  Jeanette Du Toit [Founder & owner of Jaydee Media]

jeanetteAn IT (Information Technology) Professional with various skills and experience.
Google certified Digital Media Marketer.
An Experienced Web Developer, Web Designer, SEO [Search Engine Optimazation] specialist, Google Adwords + PPC; Digital marketing expert, Lead generation expert and Social Media specialist.

wethink white

SERVICES OF JAYDEE MEDIA

jaydee web design

Web Design & Development - A visually sophisticated, mobile-friendly responsive site. we develop a website that speaks to your audience.

READ MORE

online marketing

Online marketing is becoming one of the most popular ways to market a business to the right market or the masses. Including SEO, Social Media Marketing and Websites

READ MORE

seo marketng blue

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search.. Rank high in Google and all major search engines.

READ MORE

lead generation jd

Lead generation Benefits - More Traffic. More Leads. More Revenue. Its the process of finding people, who're likely to become your customers.

READ MORE

What We Do

Icon

Web Design & Development

Customised & professional responsive Joomla website design solutions that will give your brand an impressive and lasting first impression.

Icon

Online & Digital Marketing

Digital marketing, a.k.a. online marketing is growing at a rapid pace. Online marketing is becoming one of the most popular ways to market a business to the right market or the masses. Discover the basics of online marketing

Icon

SEO Services + Marketing

Rank high in Google and utilise the best online marketing channels and strategies that suit your business and brand.

Icon

Social Media Marketing

Market and Manage your social media , your online interactions and content across the most relevant social media channels to stay in contact with your customers.

Icon

Training, Consulting & Workshops

Want to learn more and manage your business’ online presence? Join us for a workshop where we’ll show you how to take care of everything.

Icon

Lead Generation

Want to reduce your cost of sale? We can help you increase your direct sales and bookings, whether you’re selling a product, experience or service.